When many MSPs started in the MSP game PSAs did not exist, there were no RMM tools, BDR what? Even the term “managed service provider” was almost unheard of. In those days, small businesses were getting their first Internet connections, domain names, and email addresses. In order to have those things small business USA was installing Windows Server, Exchange Server, and soon business applications at a break neck pace.
In those days, earning new business was somewhat easy. We would run ads in the yellow pages (and later on google) and the phone just rang. Usually the call was for a system that was not working correctly. We would go out and flex our technical muscles and earn the job to fix the problem and then support it ongoing. Nothing fancy, an agreed upon budget of hours per month type arrangement.
Enabled by RMMs like Level Platforms, these technology services could now be delivered remotely and the transformation to monthly per device service fees was now the core business model. The term MSP was used to describe this transition to process management and value based billing. MSPs with recurring revenue models were now everywhere driven by customer acceptance of more predictable costs and less face-time with onsite techs.
The next MSP model incarnation was led by Microsoft’s BPOS, Business Productivity Online Suite, as the forerunner to Office 365. That model moved MSPs from charging for devices managed to users managed. It no longer mattered how many servers there were. But there was still money to be made as there were commissions and users needing lots of hand holding.
Today, there is a new shift starting to occur with customer buying habits. This shift is being driven as younger generations that grew up with the internet. They are not afraid of computers and software. They get it. At the same time “the cloud” and by that we mean true SaaS multi-tenant applications, are easy enough for some non IT people to get running. Buyers are asking the question, do I still need to spend all that money on our MSP? The value proposition of the legacy MSP is disappearing.
But the proliferation of SaaS apps is delivering a massive opportunity. Migration, configuration, integration, onboarding/offboarding, app selection, training, adoption, monitoring and support, license management, vendor management and above all security are the new revenue sources of MSPs.
Zerotek’s mission is to be the platform that MSPs use to succeed at every stage of this journey.
The most urgent problem to solve right now is security. When software was installed on local servers and managed by Active Directory most apps just opened. That is because they knew who your user was and already trusted it. Today with all of the online identities there is a lot more for the user to manage.
Companies like Okta have set out to solve the identity issue for businesses. Their Single Sign On, or SSO, solution helps tame the avalanche of identities business are trying to manage. But Okta is geared towards enterprise companies, Microsoft too. There is no complete MSP solution to Identity Management until now..
Zerotek is the first 100% MSP solution for Identity Management. .Zerotek builds on Okta’s world-leading identity platform and wraps it with all the features that MSPs need to profitably deploy and manage this urgently required new customer service. Zerotek provides everything required for MSPs deliver a true Identity as a Service solution for their clients.
Once Identity Management is included in your service offering it immediately stands out as something different from all of the other offerings on the market. This differentiation in offerings helps to solve a real issue in business today while setting you and your customers up for long term success in the age of cloud.