Businesses are having to deal with more online identities than ever before. The explosion of SaaS applications and other web portals is driving exponential growth in those identities and frustrating users.  

Many MSPs that focus on legacy infrastructure are finding themselves in their own identity crisis. As more companies move workloads to the cloud and particularly to SaaS apps what value are those MSPs bringing to help them to ensure the security and productivity of these new technologies? 

Zerotek can help solve both of these problems.  

How many times have we heard it? I forgot my password again! Or, I have too many passwords to remember! We all feel it. 

So how do people deal with it? They reuse the same passwords over and over, or worst they sign in with Google, Facebook, or Microsoft identities to as many sites as possible. Then millions of passwords are dumped into the dark web, yours being one of them. You quickly change the password with that company that was breached and feel safe. Think again. You used that password at 25 other sites and hackers are going to try and use that identity over and over until they find an door that opens. 

Let’s face it, business are having to deal with more online identities than ever before. The explosion of SaaS applications and other web portals is driving exponential growth in those identities and frustrating users and the organizations supporting them. 

MSPs are also finding themselves in a bit of an identity crisis. As more companies move workloads to the cloud what value are those MSPs that focus just on legacy infrastructure brining to the table? Remember when even the smallest of customers had 2, 3, even 5 physical servers? In those days MSP billed for “devices” like servers and workstations. As those servers started to get virtualized the industry migrated to “per user” pricing. The rational, it does not matter how many physical servers there are the users are not going away and we still need to managed the virtual machines and applications. 

The problem is now that workloads are in Office 365, Azure, Amazon, Salesforce and an avalanche of other LOB SaaS alternatives, younger savvier IT buyers are starting to question why they spend so much with MSPs.  These are the people that are not afraid of technology unlike the baby boomers. They are the reason “shadow IT” is even a thing. 

Enter Zerotek, the first  Identity Management Platform built by MSP veterans for MSPs.  Zerotek can help solve both of these problems. 

In partnership with Okta, Zerotek creates a secure single sign on or SSO experience for business users to access ALL of their enterprise resources with just one identity. That SSO experience can be paired with Adaptive MFA to create an extremely secure identity. Once logged in, users can dive directly into their corporate applications with just one click. They can even log into applications without ever knowing what the password is for that application. 

Imagine you walk into a competitive sales opportunity trying to win a new managed services contract. You present your per user priced, managed services offering with all of the standard bells and whistles. When you leave the meeting you feel really good about your chances. The client even says, “we will be calling you soon” as you walk out of their offices. A few weeks go by so you follow up because you have not heard from them. The news you never want to hear, “we decided to go with someone else”.

What happened?!? Your competition did not present the same managed services offering. They were able to articulate a differentiated offering by focusing on the end user experience they are able to deliver with their branded Zerotek solution.  

The opportunity of the decade is coming for MSPs who are able to differentiate their offering and adapt to the macro shifts in IT buying. The transition from on premise to cloud-based SaaS applications is a transformational MSP opportunity. MSPs offering services to manage their customers’ many new security and business productivity challenges will be the market leaders of tomorrow.

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