Grow your MSP/MSSP by securing identities

How can MSPs and MSSPs grow by securing identities?

The widespread adoption of cloud-based applications and services has caused a massive proliferation of passwords and privileges to manage—and exploit.

It’s no surprise that stolen user logins and passwords have become the number one vector for successful cyberattacks (Verizon 2024 Data Breach Investigations Report), and it follows that no security service is complete without protecting digital identities.

Everyone is a target—including your small- and medium-sized business (SMB) customers.

SMBs are a significant target for cyberattacks

In fact, SMBs appear to be a preferred target for cyberattacks. Organizations with fewer than 1,000 employees experienced 46% of cyber breaches (”Cyber attacks on SMBs,” SentinelOne), and over 60% of small businesses were targeted by cyberattacks in 2021. These numbers continue to increase, and between 2020 and 2023, even smaller firms with fewer than 10 employees represented 36% of attack targets (Hiscox Cyber Readiness Report 2023).

SMBs are perhaps uniquely vulnerable. Bad actors assess them as big enough to have assets worth stealing but small enough that they are less likely to have adequate IT security.

Furthermore, SMBs are often unaware of the risks they face—until it’s too late—or resist adding security layers out of fear it will cost too much or burden their staff with productivity-killing and cumbersome authentication measures. But when SMBs understand how common these attacks are, and that a successful cyberattack can be existential, they soon appreciate the imperative to have the right protections in place.

Okta: the best IAM for today’s threat landscape

Okta is the industry-leading, enterprise-class IAM platform that lets users seamlessly access their organization’s resources across systems, applications, and devices. Okta’s platform offers a host of features, including single sign-on (SSO), multifactor authentication (MFA), adaptive access, device trust, sophisticated threat detection, and more.

For seven years in a row, Gartner has recognized the strengths of Okta’s cloud-first, vendor-neutral platform by naming it an IAM leader. For the last three years, it ranked Okta highest for “ability to execute”. Forrester reached similar conclusions.

But isn’t Okta just for enterprise customers?

Yes, Okta is designed for enterprise customers, as is Okta’s sales and deployment process, which involves a minimum one-year contract and annual cost per organization, even if an organization has only a few users. You must contact Okta sales for every deployment; Okta owns the customer. Okta’s technical support is well-equipped to address issues that might arise in enterprise deployments.

ZeroTek brings the power of Okta to MSPs and their customers

ZeroTek is a SaaS platform deeply integrated with Okta, designed to make it easy for MSPs to deliver Okta’s enterprise-class IAM technology to their SMB customers. Using ZeroTek, MSPs deploy, scale, and manage Okta for multiple customers of any size from a single dashboard.

ZeroTek’s MSP-friendly, pay-as-you-go Okta licensing model means:

• no inventory
• no renewals
• no annual contracts
• you own the customer

MSPs can create new Okta orgs from ZeroTek in a few clicks. With ZeroTek, Okta is as accessible to your two-user customer as to your 200-user customer. And with ZeroTek’s MSP-exclusive licensing options, MSPs can earn revenue selling and managing the best identity security available to all their customers and prospects, regardless of size.

How ZeroTek | Okta accelerates MSP and MSSP growth

With ZeroTek, MSPs can deliver the benefits of Okta to SMBs, standardize their tech stack, and grow their business.

Deliver top-tier security and increased productivity

Okta’s Adaptive MFA and SSO ensure that people are who they claim to be and have secure access to necessary resources without creating an extra burden for users or disrupting their workflow. In fact, Okta’s authentication process is so intuitive, Partners keep telling us their customers report it’s faster and easier than anything they have used before.

That’s because Okta’s adaptive MFA is smart, assessing and adapting to the context of every login attempt, including the device being used, where it’s located, and more—so the login experience makes sense. Once authenticated and logged in, Okta SSO means users can access their apps and resources without reauthenticating, eliminating the need to use (or manage!) multiple passwords. Your customers can even get rid of passwords altogether, by allowing users to log in with their fingerprints, through face recognition, or by approving a login request from their phone. You and your customer decide.

Automated workflows and Okta’s Lifecycle Management (LCM) mean MSPs can quickly onboard new users with secure access to everything they need for productivity from day one. When people leave a customer’s organization, all access and license assignments can be revoked in seconds. Not only does this ability eliminate the security risk of orphaned accounts, but it also reduces costs by ensuring customers aren’t paying for unused license seats.

Stay competitive by standardizing your tech stack

Customize where it counts

Of course, each customer will require a different suite of apps to be integrated with Okta, but Okta simplifies giving each customer SSO access to the apps they use daily. Choose from Okta’s unsurpassed and ever-growing library of almost 8000 pre-built SSO app integrations available through the Okta Integration Network (OIN) that leverage common SSO protocols, including:

• OpenID Connect (OIDC)
• SAML
• SWA
• Proprietary APIs

Okta’s app integration program is ideal for MSPs. Because Okta maintains the SSO protocols and provisioning APIs, most integrations are fast and take about an hour. Customers can add apps anytime and be delighted by how quickly your team sets them up for access through Okta. Even better, well over 700 of these app integrations support Okta LCM (see above) to streamline both the management and user experience by automating user provisioning.

MSPs also appreciate Okta’s extensive branding capabilities, from custom URLs to look-and-feel elements like colors, logos, system messages, sign-in pages, and more, ensuring the exceptional experience your customers have with Okta directly enhances your brand and customer loyalty.

Stay in the driver’s seat by leveraging Okta’s cloud-first, vendor-neutral, API-driven platform

Expand by supporting compliance across SMB verticals

Build and maintain customer trust—and grow your business—by delivering the best