To succeed in the age of cloud and SaaS, MSPs need to protect customer identities and assets, strengthen their security posture to defend against evolving threats, and manage multiple customers efficiently. The solution is Okta, delivered through ZeroTek, which empowers MSPs to deliver and manage Okta’s industry-leading and absolutely essential identity and access management (IAM) technology as a monthly subscription service.
We’re already well into the new year and the ZeroTek team is working hard on our 2025 roadmap that promises more innovations and collaborations with our Partners to continue driving their growth and success. As a quick recap, here are five big ways ZeroTek helped MSPs reach their goals in 2024.
#1: Assets that help MSPs win
Free sales enablement resource kit
When our MSP Partners succeed, we succeed. That’s why our Partner Success and Marketing teams developed a suite of free sales enablement resources to help MSPs sell IAM services to their customers:
- Brandable video and storyboard that explain what IAM is, and why it is essential to protect against cyberattacks.
- White-label brochures customized to explain the necessity and value of IAM for different MSP audiences: technical customers, non-technical customers, and prospective customers.
- An ever-growing catalog of reliably sourced, attention-grabbing statistics and trends in IT security to help MSPs customize their messages and communicate the risks of delaying the protections they’ll gain with IAM.
- Comprehensive overview of industries affected by compliance standards to help MSPs target sales messaging and understand what different clients may need.
Free training
Our MSP partners have free access to our extensive training materials, which help them ramp up quickly and operate successfully from day one. Completing our ZeroTek | Okta Foundations course not only provides an essential understanding of ZeroTek and Okta, but it can also accelerate the process of earning your Okta Certified Professional (OCP) credentials.
Three practical, hands-on courses cover MSP best practices to
- Set up the ZeroTek | Okta IAM solution to optimize security and scalability.
- Efficiently integrate Okta with on-premises Active Directory to maximize the benefits for both the customers using it and the MSP managing it.
- Increase security and reduce IT friction for users by integrating Okta with Microsoft 365 (M365).
As always, superb technical support for MSPs
Our technical support is different … in a good way. In fact, it’s a point of pride. But don’t just take our word for it. Check out our case studies to learn how our Partners feel about the ZeroTek Support team:
- NENS: Winning a customer with rapid Okta roll-out during a cyber attack
- Red Cup IT: Going passwordless in regulated industries
- Ethikos: Achieving rapid growth with ZeroTek | Okta
Even though we know our MSP-centric support is solid, we always strive to improve. That’s why, in 2024, we grew our team, expanded our online technical resources, and adjusted our onboarding process. We’ve now ensured every new ZeroTek Partner can successfully deploy Okta to their first customer within their first two weeks, to two or three by the end of the second month, and keep growing from there.
#2: MSP nightmare prevention
You know that terrible dream where someone on staff accidentally facilitates a breach because a threat actor convincingly impersonates a customer?
Did your stress level rise just imagining that? We’ve implemented some solutions to protect identities and reduce the likelihood of such breaches ever occurring.
Verify Caller Identity and Fail-Safe Options
ZeroTek makes it easy to ensure that users contacting your help desk are who they say they are before you undertake security-sensitive actions like resetting passwords or authenticators.
Even better, with our new Fail-Safe Options, you can make it mandatory for all staff to verify a caller’s identity before they can complete those sensitive actions. “Don’t let bad actors fool your help desk” describes these features in detail.
We’re pleased to share that we developed these features in collaboration with our MSP Partners. At ZeroTek, we welcome opportunities to work closely with our Partners to learn more about what MSPs need from ZeroTek to succeed.
#3: Continually updated MSP best practices
Our Partners say that a huge part of ZeroTek’s added value stems from our MSP best practices, which we update continually as technology changes. That’s because we take our partnership seriously. From helping you with onboarding to friendly and effective technical support to a Partner Success team that really listens, we want our MSPs to succeed.
As an industry leader, Okta regularly evolves their platform to help keep their enterprise customers secure. ZeroTek always evaluates Okta’s new features and settings through an MSP-centric lens to determine how they work for the MSP business model and the unique needs of their typically smaller-than-enterprise customers. We research, field test, peer review, collaborate with our Partners, and work with Okta to determine and broadcast the best practices that will help MSPs thrive.
#4: More Okta in ZeroTek
ZeroTek brings the power of Okta to MSPs by providing an easy-to-navigate user interface, tailor-made for MSPs, where they can complete most day-to-day Okta tasks. We regularly evolve the ZeroTek platform to include additional Okta functionality, to minimize the time users spend switching between products. There’s now very little MSPs need to do in Okta directly, which means MSPs enjoy more streamlined operations, comprehensive auditing of staff activities, and get the most out of ZeroTek’s role-based access control (RBAC).
#5: Stopped holdouts from delaying MSP Okta rollouts
No matter how well organized your plans are to roll out Okta to a customer, some issues that are out of your control may crop up, like users who don’t activate their new Okta account before your scheduled go-live. This meant chasing down those stragglers, escalating the issue to their managers, or following complex steps to resend activation emails (which still wouldn’t necessarily get results). Now MSPs can use ZeroTek to set a temporary strong password and activate these Okta users in seconds, then proceed with the customer rollout as planned.
That’s it for our brief 2024 recap. We look forward to working with you in 2025!
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Ready to explore how ZeroTek | Okta can help your MSP deliver next-level security services to your customers?
