Identity is a full service category. Most MSPs still treat it like a feature.
Your clients need MFA that covers more than Microsoft, SSO across their full app stack, automated onboarding and offboarding, and an audit trail that holds up when the insurer asks. You need a way to deliver all of that across every client from one console without hiring Okta specialists.
Standardize IAM across clients
You're running Entra for some clients, Duo for a handful of others, and managing the rest with local app logins and no centralized identity at all. Every client is a different setup. Every tech handles it differently. You can't see across your client base and you can't enforce anything consistently.
Standardizing doesn't mean forcing every client into the same config. It means one platform, one set of workflows, and one place where your team does all identity work. Each client gets their own Okta tenant. You manage all of them from a single multi-tenant dashboard with role-based access, automated billing, and a global audit trail.
Turn identity into a service line
Most MSPs include some form of identity management in their stack. MFA through Microsoft, maybe Duo for a few clients, manual provisioning handled ticket by ticket. But it's buried inside other line items. It's not a service. It's not priced. And the revenue doesn't reflect what it's worth to your clients or what it costs your team to deliver.
Identity is at the same inflection point BDR was a decade ago. The MSPs who packaged backup as a named service line didn't do it with the default tools in their stack. They moved to purpose-built platforms. The same shift is happening now with identity. One MSSP delivering managed identity through ZeroTek achieved 32% year-over-year growth in their managed security practice.
Build a profitable compliance practice
Regulatory frameworks and cyber insurance underwriters are asking the same questions: Who has access to what? Can you prove it? Is deprovisioning documented? Your team has been recommending these controls for years. Now clients are hearing it from auditors, underwriters, and their own customers' due-diligence questionnaires.
The MSPs capturing this work aren't improvising client by client. They're delivering it from a consolidated identity stack where MFA is enforced across every app, audit logs are unified with 90-day retention, lifecycle management automates joiner/mover/leaver, and the evidence package an auditor expects comes from one place instead of six.
Manage identity across every app, not just Microsoft
Entra ID does a lot well inside the Microsoft ecosystem. But your clients' IT environments don't stop at M365. They run Salesforce, Zoom, Google Workspace, CrowdStrike, and dozens of industry-specific SaaS tools. The more diverse their stacks get, the harder it becomes to manage identity from a platform built for one ecosystem.
Separating identity from Microsoft doesn't mean abandoning M365. Your clients keep Exchange, Teams, SharePoint. M365 federates to Okta, just like every other app. What changes is that you own the identity layer: the directory, the policies, and the access decisions, independent of any single vendor's roadmap. Okta covers 8,000+ app integrations with 800+ supporting automated provisioning. Entra covers less than half that.
Everything your IAM practice needs
Every capability exists because a partner needed it. This is the operational layer that Okta and Entra don’t provide natively—purpose-built for MSPs managing multiple environments.
Multi-Tenant Dashboard
Manage every client Okta org from one console. Deep-link into any tenant without sharing admin credentials. Switch between clients in a few clicks, not logins.
ZeroConfig
Define your Okta baseline once: groups, authenticators, policies. Apply it to any new client org in seconds. Detect drift when someone changes a setting.
Role-Based Access Control
Built for MSP workflows, with predefined roles and per-customer controls for exactly what each tech can see and do in each client org. Nobody touches orgs they shouldn’t.
ConnectWise PSA Integration
Monthly consumption billing flows straight into ConnectWise. ZeroTek maps customers, agreements, and products, then updates seat quantities so you bill correctly.
Cross-Tenant Audit Logs
Every technician action, across every client org, in one searchable log. Filter by org, user, or event type. Export for SOC 2, HIPAA, or cyber insurance reviews.
Lifecycle Management
User joins and Okta provisions them—in seconds—to every connected app their role requires. User leaves; Okta deactivates them and revokes access in one action.
See how 100+ MSPs are building
high-margin identity practices
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