You already deliver identity. You're just not getting paid for it.
Most MSPs include some form of identity management in their stack. MFA through Microsoft licensing, maybe Duo bolted on for a few larger clients, some manual provisioning handled ticket by ticket. But it's buried inside other line items or given away in a bundle. It's not a service. It's not priced. And you're not capturing what it's worth to your clients. Identity is a full category now. ZeroTek is how you turn it into a practice.
This happened before. You know how it ends.
The MSPs who built real BDR practices didn’t do it with the default backup tools bundled in their stack. They moved to platforms built for how MSPs deliver services and support clients. The same thing is happening with identity right now.
BDR, ten years ago
Backup used to be "included." Then the ransomware epidemic hit, and MSPs realized they were sitting on a service line they'd been giving away. They packaged it and turned BDR into a core recurring service.
Identity, right now
Identity is at the same inflection point. Credential-based attacks are consistently the top breach vector. Cyber insurers now expect MFA everywhere. Compliance frameworks demand identity controls across every system that touches regulated data. And auditors want proof access was fully revoked when someone left. Your clients need this, and someone is going to sell it to them.
What a managed identity practice looks like at scale
Take 1,000 managed users. That's 20 clients averaging 50 users each. At that scale—or any scale—identity isn't something buried inside a bundle. It's a named service, on every plan, with its own scope and its own value to the client.
ZeroTek is built for you to set your own pricing and grow with your book. Every client conversation about compliance, insurance, or onboarding and offboarding is a conversation about identity as a recurring concern.
"We don't have the Okta expertise to deliver this."
That's the most common hesitation we hear. And it's the one we've spent the most time solving.
Onboarding starts with a guided internal deployment (recommended, though not required): our Okta-certified team works alongside yours to stand up your own internal Okta environment, configured to best practices, and secure your email platform. That's about four hours of hands-on work across a few short sessions, with calendar time in between for users to activate accounts and enroll MFA before go-live.
Then we co-deliver your first two client deployments side by side: your techs do the work, our team guides and records every session for later training. After those two, most MSPs are ready to roll out independently at scale.
What your clients get (and why they'll pay for it)
SSO across every app, not just Microsoft
Okta offers pre-built SSO integrations for 8000+ apps, almost all deployable in under an hour. Your clients’ users get a personalized dashboard showing only the apps they need, including common tools like M365 or Google Workspace, plus all the industry-specific SaaS tools your clients rely on that Entra and Duo don’t cover.
Automated onboarding and offboarding
Over 800 of Okta’s app integrations support automated lifecycle management. New employee joins? Accounts are provisioned in seconds across connected apps based on role. Employee leaves? Access is revoked everywhere in one action.
MFA that adapts to context
Adaptive MFA that prompts based on location, device, session length, and risk signals. On a trusted network? No prompt. Logging in from an unfamiliar location? Full challenge. Your clients get real security without the constant friction that makes people hate MFA.
Compliance-ready audit trails
Every login, every policy change, every access event, logged in real time. Whether an auditor asks for timestamped proof that former staff were revoked across every system, or an insurer wants evidence of MFA enforcement, you just pull the report.
No annual contracts. No upfront commitment.
ZeroTek bills month-to-month, per user, giving you access to Okta’s enterprise-grade IAM and 8,000+ integrations without holding an Okta contract yourself.
What you get is a multi-tenant platform with self-service tenant creation, RBAC, consolidated billing, and responsive MSP-centric support. Spin up a new client’s Okta tenant in minutes without talking to a sales rep. Scale up or down with no penalties.
You resell to your clients at the price you set. Add it to every service plan.
Your clients each own their Okta instance. If they leave, the tenant goes with them. That's not a risk to you. It's a selling point: you're offering enterprise identity with no lock-in.
Your competitors are already answering "yes" to "Do you support Okta?"
80% of the Fortune 500 run on Okta—and more of your SMB clients than you’d expect sit inside those companies' supply chains. Partners, vendors, and contractors are increasingly being asked to match enterprise identity standards. When a prospect asks your competitor whether they support Okta and the answer is yes, that's a deal you lost without knowing it was on the table.
Adding Okta through ZeroTek changes your market position. You go from identity scattered across tools and line items to delivering the enterprise standard as a managed service—and joining the MSPs who are already winning business on it. That opens doors in regulated industries like oil and gas, life sciences, and financial services, where identity has become a board-level security conversation.
MSPs are building practices on this model
One MSSP delivering managed identity services through ZeroTek achieved 32% year-over-year growth in their managed security practice. They serve clients ranging from a two-person shop to organizations with hundreds of users, all on the same platform.
"One of the biggest benefits for us is that ZeroTek allows us to onboard customers really quickly. We can spin up a customer in no time and let them test it." — From ZeroTek buyer research
See what an identity service line
looks like on your actual book
Book a working session and come with your top five clients in mind. We'll model the math together—your users, your packaging, your pricing.