What if identity became your next managed service?
Backup used to be "included." Then MSPs packaged it, priced it, and BDR became one of the most profitable recurring lines in the stack. Identity is at the same inflection point. Five questions will tell you whether you're ready.
Are your clients using SaaS apps outside M365?
Are clients asking about cyber insurance or compliance requirements?
Do you have standardized offboarding across apps for clients?
Are you running the identity work you already do (MFA, SSO, offboarding) as a service?
Do you have the in-house expertise to deliver IAM services today?
Every MSP is already doing some of this work. So, the question isn’t whether you qualify, but how far you’ve taken it.
If you’re doing identity work across clients but not running it as a service (most MSPs):
You're sitting on a service line you're not billing for. The infrastructure exists. The demand exists. The gap is operational: a platform that lets you deliver it consistently across every client without building an identity and access management team in-house.
If you’re just starting to see the demand:
You're early, which is the right time to build. The MSPs who figured out BDR early didn't wait until every client was asking. They built the practice and brought clients along.
If your clients are mostly Microsoft-only and stable:
A comprehensive IAM service may not be your next move, and that's fine. But keep it in your back pocket. The market is moving toward identity-led security, and the friction of stretching Entra across a growing client base only grows with you.
See what an identity service line
looks like on your actual book
Book a working session and come with your top five clients in mind. We'll model the math together—your users, your packaging, your pricing.